According to Kenmore:
- Kenmore® is the number one player in the appliance industry.
- More people buy Kenmore than any other brand.
- Kenmore's market share is extraordinary -- 50 percent higher than its closest competitor.
- Kenmore knows today's homeowners want convenience along with style, ergonomic design and ease of use: stainless steel refrigerators that provide ice and filtered water through-the-door, ranges with sensors that control the cleaning process, dishwashers with anti-bacterial cycles, microwave ovens that cook with waves of radio frequency and washing machines that fluff clothes at the end of the cycle.
- Kenmore appliances are available exclusively through Sears' 870 full-line department stores and retail outlets.
- Kenmore is the best known name in appliances.
- It is ranked one or two in every major appliance category.